Engage employees in strategic themes with strong content

Content

How do I create good content?

Good stories have an impact on people. Successful companies have known this for years and use content to bind customers and business partners to them. Just ask Apple, Nike, and Heineken.

But why should content only be used for external communication?

Connecting colleagues is more important than ever these days. Connection with each other, the brand, and the work. Good internal content is a powerful tool for connection. It puts strategic themes on the agenda, engages employees, and stimulates internal dialogue.

Strong content brings your platform to life. We are happy to help you with that.

Content strategy

How do you involve employees in strategic themes?

Align and engage employees with content. We help you translate your organizational goals and strategic themes into an effective, sustainable content strategy. Supported by strong content pillars, interactive formats, and digital channels.

We build a foundation born from ambition and realistically focused on budget and resources.

Content management

Where does amazing content originate?

Set up a content organization that creates and continues to create relevant content. We help with setting up and (content-wise) managing the content team.

This creates a well-oiled machine that generates content based on the same vision and starting points. In a tone, form, and medium that resonates with the employee.

Content creation

How do you bring your platform to life with extraordinary content?

We take content creation off your hands, either fully or partially. From intranet text to a podcast accompanying a strategic policy document, and from news items to a campaign video. We provide content that adds value to your organization and objectives.

Clients

We helped these organizations with their internal content strategy or with setting up a content team.

Control over the message

‘Content is king’ is a frequently heard saying.

Yet, internal digital platforms are often filled with content based on what is available from the organization. Has a new internal project been completed? That translates into a message on the intranet homepage, featuring a photo of the team eating cake. That is great fun for the team in question, of course, but is such a message relevant to the rest of the organization? Does it contribute to where you want to go as an organization?

Take control of strategic content and bring structure to content production. This prevents important information from getting buried and employees from missing essential messages. But you are not there yet. Content must resonate well with employees to have an effect. Translate organizational themes into internal content pillars and fresh formats, and think smartly about content planning. Whether it involves putting new strategic themes on the agenda or activating employees to engage in dialogue—content plays an essential role.

And do you really want to be dependent on what the rest of the organization provides for that?